Boston consulting group analysis

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The question for managers are whether the investment currently being spent on keeping these products alive, could be spent on making something that would be more profitable. This is a costly affair for a business as investments have been made in the product and in the promotion around the product. We hope that you have found this information useful. Part of a series on. Notwithstanding the fact that the BCG matrix is applied by many businesses, it has also been criticized:.

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In general, they are not worth investing in because they generate low or negative cash returns.

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BCG Classics Revisited: The Growth Share Matrix

Eventually, the market stops growing; thus, the business unit becomes a cash cow. Perhaps the most important danger [10] is, however, that the apparent implication of its four-quadrant form is that there should be balance of products or services across all four quadrants; and that is, indeed, the main message that it is intended to convey. Cash cows are usually large corporations or SBUs that are capable of innovating new products or processes, which may become new stars. Please enter your comment! There is also a common misconception that 'dogs' are a waste of resources. Lets have a look at what each one means for the product and the decision making process. Such early testing not only keeps costs per question mark down but also helps the company reduce the risk of new-product launches.

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